Growth Strategy for Ghostchain NFT Club

Growth Strategy for Ghostchain NFT Club

Since the proliferation of YouTube giveaway scam ads, marketing & advertising has received such a bad reputation in the blockchain industry.

But there is a reason why those scammy ads were so popular, because THEY WORK! However, as a knife can be used to cook an amazing meal, it could also be fatal in the wrong hands. Likewise, advertising in the wrong hands is dangerous, but when its power is unleashed with the right intentions, the results can be mind-boggling. 

We understand that most CNFT OGs won’t welcome an NFT project that utilizes paid advertising to grow their brand. If this is you, we urge you to rethink the value proposition of what a well-run marketing campaign can do for a brand. Read this case study to see how a single and well-executed marketing campaign can create a billion dollar brand.

As competition continue to increase in the CNFT space, we want to make sure we are standing out and growing fast. Therefore, we will be using both paid media promotions and organic engagement growth strategies. This includes participation in Cardano community events, Twitter spaces, CoMarketing & giveaways.

For paid media, we will be leveraging the following marketing channels to raise awareness, grow demand, and acquire new users:

  • Google Search, Display & Gmail Ads
  • YouTube Preroll Ads (Skippable Ads)
  • Twitter Ads
  • Brave Notification Ads

We will continue to use these mediums to grow the brand until the launch of our DAO in Q4 2022 where GCNFTC holders could vote to continue or discontinue the complete use of paid media marketing.

Below, you will find some of our ad creatives for both our pre and post public mint. Feel free to share your thoughts in our Discord.

Since the proliferation of YouTube giveaway scam ads, marketing & advertising has received such a bad reputation in the blockchain industry.

But there is a reason why those scammy ads were so popular, because THEY WORK! However, as a knife can be used to cook an amazing meal, it could also be fatal in the wrong hands. Likewise, advertising in the wrong hands is dangerous, but when its power is unleashed with the right intentions, the results can be mind-boggling. 

We understand that most CNFT OGs won’t welcome an NFT project that utilizes paid advertising to grow their brand. If this is you, we urge you to rethink the value proposition of what a well-run marketing campaign can do for a brand. Read this case study to see how a single and well-executed marketing campaign can create a billion dollar brand.

As competition continue to increase in the CNFT space, we want to make sure we are standing out and growing fast. Therefore, we will be using both paid media promotions and organic engagement growth strategies. This includes participation in Cardano community events, Twitter spaces, CoMarketing & giveaways

For paid media, we will be leveraging the following marketing channels to raise awareness, grow demand, and acquire new users:

  • Google Search, Display & Gmail Ads
  • YouTube Preroll Ads (Skippable Ads)
  • Twitter Ads
  • Brave Notification Ads

We will continue to use these mediums to grow the brand until the launch of our DAO in Q4 2022 where GCNFTC holders could vote to continue or discontinue the complete use of paid media marketing.

Below, you will find some of our ad creatives for both our pre and post public mint. Feel free to share your thoughts in our Discord.

Promo Videos

Promo Videos

Twitter Ads Samples

Twitter Ads Samples